Security Oxford

Contact Security installs many CCTV systems with Retail footfall counters. Alpha Vision Design have launched a more cost effective solution.

The bi-directional footfall sensor, dubbed Ulysses, has been designed to automatically track and count the number of visitors entering or exiting a building.

It has been made to distinguish adults from children, pets, shopping carts and strollers and is suitable for measuring ‘pedestrian traffic on streets, within malls, stores, banks and even nightclubs,’ the company said.

A spokesman said: “The AVD patented Ulysses is the most accurate people counter available today. Ulysses can operate stand alone or can be networked together to produce a real time footfall map of visitor numbers across one or more given locations. Visitor count information combined with retail analytics allows retail operation managers to measure key performance indicators such as footfall, customer to sales ratios, marketing cost per thousand and shoppers per sq ft. Analysis of these metrics can yield significant savings to the retailer, however it is estimated that only 20% of retailers actively exploit people counting information. “

Our intelligent CCTV systems can also do this. Along with some of our Higher End Integrated Security Systems.

Niall Dorr, commercial director of AVD, said: “Ulysses is a significant advance in people counting technologies. Ulysses overcomes many of the issues associated with current technologies that do not measure footfall accurately. As the benefits of applying retail analytics is realized, the demand for accurate data will be a priority consideration.

“I am delighted to say the AVD Ulysses satisfies this requirement with over 99% recorded accuracy. This sensor is compatible with our traffic central suite of reporting software which allows retailers to view and evaluate the recorded footfall. People counting zones can be automatically set from one custom interface allowing users to control all zones from one location. Users can choose to receive automated daily, weekly or monthly summary reports. The scalable solution is quick and easy to install and can be deployed on a LAN or wi-fi network.”